74
Job cuts with exact counts (a floor)
3
Layoff announcements
0%
Of exact-count cuts attributed to AI by the company itself
2
Announcements reported as a percentage, range or undisclosed, not summed
How AI was linked to the cuts
- AI does the work: 2 of 3
- AI cited only in general terms: 1 of 3
"AI does the work" means the source says AI or automation now does, or removes the need for, work the cut roles did. "Cuts fund AI" means the cuts free money or focus for AI. Definitions →
Every entry
Roles are recorded as the source reports them; most entries give no breakdown by role, so this page lists only the entries whose source names marketing roles.
| Date | Company | Affected | Industry | What was said | Source |
|---|---|---|---|---|---|
| Salesforce | <1000 | Technology | Salesforce cut fewer than 1,000 roles across marketing, product management, data analytics and the Agentforce unit amid its AI push, after Benioff said AI agents let it run support with fewer heads and the company said it no longer needs to backfill support engineer roles.Attribution: strong · AI does the work | Storyboard18 (reporting Business Insider) | |
| Baker McKenzie | ~600 | Other | The law firm is cutting under 10% of its global business services team, with a spokesperson saying the review involves 'rethinking the ways in which we work, including through our use of AI'.Attribution: explicit | Legal Cheek | |
| Immutable | 74 | Technology | Headcount fell from 224 in 2023 to around 150 over nine months; the company confirmed AI now supports roles in commercial, engineering, product and marketing teams, per Tech in Asia citing the AFR.Attribution: strong · AI does the work | Tech in Asia |
Totals count exact headcounts only, so they are a floor; see the methodology for inclusion rules.
Use and cite this data
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- In an article
According to AILayoffTracker.com, which tracks layoffs where AI was cited as a driver, …
- This page, as a reference
- AILayoffTracker.com. AI-Related Layoffs Database: AI Layoffs Affecting Marketing Roles [Data set]. Data through October 12, 2026. CC BY 4.0. https://www.ailayofftracker.com/role/marketing
Referenced in SalesforceBen, SiteProNews, Cybernews, and Lumo Insights. See where →