Zero-person companies and the rise of solo businesses

At the far end of AI-driven job cuts are companies designed to run with no staff at all. The concept is still experimental, and no reliable count of such companies exists yet, so the tracker does not estimate one. What is measurable is the long rise of businesses run without any employees.

“A business entirely operated by AI agents: digital assistants that independently devise tasks, make decisions, and execute actions.”

KPMG Netherlands and the University of Amsterdam, describing their joint zero-person company experiment, in which a team of AI agents launched a webshop under a human supervisory board · Can AI run a company without people?,

The solo-business market: U.S. businesses with no paid employees

Average yearly growth in U.S. businesses with no employees, 2012–2023
2.7%
Against 1.1% a year for businesses with at least one employee
Growth in no-employee businesses in 2021
4.9%
Followed by 4.7% in 2022 — the highest rates in nearly two decades
Revenue of U.S. no-employee businesses in 2023
$1.8T
About 6.4% of U.S. gross domestic product

Source: U.S. Census Bureau, “Number of U.S. Nonemployers Grew Faster Than Employer Businesses Nearly Every Year From 2012 to 2023”, . Covers businesses with no paid employees, most of them self-employed individuals, through 2023. The Census Bureau does not attribute this growth to AI.

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